A brand story with an aroma of rebellion.
Java Republic needed a powerful strategic positioning, brand story and a flexible brand platform to reinvigorate the 20 year old brand and make it relevant to new generations of coffee and tea consumers across an ever growing and very competitive landscape.
As brand partners, we revisited the brand’s roots and discovered a rich story of passion, idealism and rebellion. Based on the key insights, we developed a brand strategy, positioning, story and aesthetic that allowed Java Republic to truly communicate who they are and what they represent. This culminated in the mantra – ‘Coffee for the People, by the Coffee People’ evident in all of Java’s outputs, most recently in our work on design principles and tone for the brand’s coffee ranges.
A re-energised tone of voice, an enlivened colour palette and collaborations with Ireland’s finest illustrators and photographers have transformed the brand across its packaging, digital comms, livery, brochureware and sales materials. Java Republic are now firm players nationwide across B2B and B2C sectors, and in 2022 are already boasting an increase on their 2019 sales.