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IDA Ireland

Rebranding a national treasure and global leader in Foreign Direct Investment (FDI)


Visual Identity

The Challenge

Although IDA Ireland, our national agency for Foreign Direct Investment, has existed for 75 years and is a leading force in its own right, a refreshed brand strategy and identity were proven to be needed. The old brand was seen to be old-fashioned, lacking a brand system and not fit for contemporary digital audiences; moreover, it was no longer reflective of the organisation’s positioning or ambition.

The Solution

We undertook a comprehensive rebranding initiative to create a world-class identity aiming to elevate the agency in their contemporary global market space.

Taking inspiration from Ireland’s iconic shamrock, we evolved this to capture the idea of people connection – what idea is truly all about – and to represent the partnerships between IDA, the people of Ireland and the global businesses that operate here.

Typography played a crucial role in the rebranding effort. The ‘IDA Ireland’ letterforms were meticulously designed by typographer Bobby Tannam to balance a business-first approach with a subtle Irish lilt, nodding to Ireland’s rich heritage while looking towards the future.

Recognising the evolution in IDA Ireland’s communications since the last rebrand in the 1980s, the new colour palette, in particular the green hues, were carefully adjusted for enhance functionality and to resonate with digital audiences. A new tagline ‘Invest in extraordinary’ helps IDA Ireland own their remit and exudes a confidence and pride, fit for a leading FDI agency.

The Result

The refreshed brand gives IDA Ireland the opportunity to engage in new conversations, attract greater investment and showcase the success stories that have unfolded over its 75-year history. As other countries seek to tell their stories in the global marketplace, IDA Ireland shines a light on Ireland’s own.