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Levelling up – in the name of Irish business


Visual Identity

The Challenge

Our longstanding work with Ibec has addressed many challenges over the years. One of the biggest challenges the brand faced was a perceived lack of gravitas and impact in its sector. And so in 2016 we were tasked with a strategic reposition of the organisation to ensure relevance, resonance and ambition in order to increase the organisation’s reach across government and businesses alike.

Image Now approached the challenge enthusiastically and sensitively, and gave the team at Ibec great confidence in our collective ability to find and implement the best solution.

Majella Fitzpatrick, Ibec

The Solution

A strategic review to create a new brand strategy, positioning, vision, identity, tagline and brand guidelines ensued. The dynamic design of the Ibec logo, a spiral motif, or phyllotaxis, hints at Ibec’s member centric ethos and commitment to bringing people together, reflecting the organisation’s renewed ambition.

The Results

A high-profile launch event and rollout across a full suite of communication touch points, bolstered the rebrand, elevating the organisation’s reputation and impact as a powerful voice across Irish business. We now work alongside several Ibec teams including brand & marketing, events, and corporate affairs to support their strategic, campaign and graphic design needs as well as acting as brand guardians.