City Edge Project
A name and identity worthy of an ambitious placemaking masterplan.
To develop a name, concept and identity for one of the most significant transformational regeneration projects ever undertaken in Dublin, creating a new mixed use and climate resilient urban community.
A name and identity to both embody the grit of the area’s industry and urbanity, but equally represented something at the forefront of innovation. Typefaces were chosen for their digital and physical impact, whilst environmental mockups were integral to bringing the brand to life creatively. The project has established a way of connecting to both local and global audiences, gathering much media attention thanks to the ambition of the project.