Chirp
Making families worlds friendlier
The Challenge
Chirp, formerly known as Cilter, was established as an innovative and future forward company with the aim to transform child protection software online. With big ambitions and a software that could revolutionise the industry Cilter required a brand that could reflect this bold vision.
The Solution
Image Now has developed a strategy and identity for Chirp, including naming, tone of voice and website to create a positioning and brand that supports families to thrive, better their lives and allay fears of threat and danger.
Our decision to rename was born from a clearly identified need that the product required a name that would signal its ambition of supporting families to thrive, better their lives and allay fears of threat and danger.
The aim was to focus on the positive impact this new software can and will have on families. “Reducing worry and allaying concerns for the user was the primary priority in the renaming and identity development process. We wanted to showcase the brand as a helping hand in this ever-changing technological age through reflecting qualities of positivity, expertise and assurance.”
The brand name and system was designed to represent both the functional and emotional sides of the brand through its connection to a family dynamic within nature, one based on protection, support and nurturing, this name fulfilled the needs of the brand moving forward.
The Result
As a result we arrived at Chirp, making families worlds friendlier.
Within the logo the iconic garden robin is used to symbolise a caring, watchful presence, subtly overseeing from afar.
Our mascot appears in subtle ways and unexpected places across the brand, in order to communicate how Chirp is always working, but never overbearing.
Our colour palette is a mix of mature and youthful shades to represent the different ages of our users and allow us to curate bespoke communications relevant to both.
We wanted world class partners with the depth of experience to help us develop a global brand worthy of sitting alongside the biggest names in Telecommunications. Knowing their work, the dream was to work with Image Now. Darrell, Eimear, Rachel and the rest of the incredible team had the talent, patience and expertise to deliver exactly what we needed. They took us through a thoughtful and strategic process that helped both me and the management team better understand who we are and what our new brand needed. Image Now not only delivered us a name and brand strategy that reflects our business ambitions and mission, but helped us gain a new understanding about what makes us...us.
Rena Maycock, Founder & CEO, Chirp
