An Post
Transformational change at the heart of Irish society.
The Challenge
At a time where commercial change was necessary, An Post sought to re-establish a connection with the modern-day Irish consumer and reposition as a modern, forward-thinking brand, built for a digital age – yet retaining its heritage as a much-loved, Irish institution.
The Solution
A landmark rebrand presented the opportunity to bring this iconic brand into the digital age with a modern identity driven by the customer’s needs, creating relevance and connection whilst retaining a strong sense of heritage. The response acknowledged both customer experience and commercial aims, to deliver a revitalised identity suitable for rollout across all touchpoints and product types nationwide.
We commissioned Image Now to design, oversee and implement an entire suite of signage and interiors across numerous locations. We were impressed with their attention to detail across every stage of the project and the results speak for themselves. We now have beautifully crafted, quality signage that is not just functional but puts the An Post brand front and centre in the heart of the community.
Conor Nott, Brand Communications Manager, An Post
The Results
As well as a €40m profit, revenue growth within the first year of rebranding and several accolades post-rebrand, new financial services grew by 20% and the latest Brand Empathy Index shows An Post in third position behind only the HSE and An Garda Síochána. The organisation was named Company of the Year in the Irish Times Business Awards 2020 and is ranked number 1 in the most reputable companies and organisations in Ireland.
