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About

Image Now is a strategic design company that believes in the power of design to drive emotion, build businesses and define culture. For three decades now we have been shaping the new, creating experiences that others follow. Which means, at times, we have had to become comfortable being uncomfortable, building a playground for creative exploration. A place to be bold.

Muller Brockmann exhibition

A place where we use the creative power of possibility, bringing together designers, strategists, makers, artists – and some people we’re not even sure words do them justice – to expand minds, move hearts and set new horizons, reimagining brands for the now and the next.

Welcome to Image Now.

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We find what makes you extraordinary and craft powerful experiences that create impact.
We believe
Everything has the possibility to be better through design.
Compelling truths create brand ideas that have the power to cut through.
Quality is the only thing that stands the test of time.
It’s important to challenge mediocrity everyday.
Love, not like.

Team

David Torpey
Our trailblazing co-founder David has spent the last 30 years creating instantly familiar brands such as Riverdance, An Post, Dublin Bus and National Parks of Ireland. When he isn’t mastering all creative disciplines he can be found off piste carving fresh trails on his snowboard.
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Jane O’Reilly
An experienced brand consultant, Jane is expert at leading creative projects and solving complex brand problems. As Mammy to two girls and four fur babies, her spare time is somewhat limited, but she loves crime drama binges, travelling and gardening.
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Éanna O’Shea
Creative Director
Creative Director Éanna, is now part of the furniture, offering expertise in design, brand and strategy. A big fan of editorial design, art direction and word-play, Éanna also loves an adventure and makes a mean margarita (well, it’s often meaner the next day.)
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Amy Herron
Amy has been leading and managing projects her entire career. With a background in publishing and literature – and as an avid reader – Amy loves nothing more than working with our clients on typographic design and brand storytelling projects.
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Holly Thomas
After spending a decade delivering multi-channel brand and marketing strategies, Holly is now helping her Image Now clients to build both. With extensive experience in eComm lifestyle brands, it’s no surprise that Holly is also a fan of online shopping.
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David Wilson
David has been with Image Now since 2015, graduating from TU Dublin with a first class honours in Design Visual Communications. He is a multi-disciplinary designer with a knack for using creative thinking to help grow any brand's potential. He often wears an apron to go with his creative thinking cap, baking delicious Bauhaus buns for the studio.
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Eimear Boushel-Payne
With first class honours in Creative and Cultural Industries, and a Masters in advertising, Eimear ​loves everything that comes with managing creative projects. Her passion for creative and design extends to her wardrobe…currently at 60 coats and counting.
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James Tuomey
With more than 15 years’ experience in the design industry, James has led branding and identity design projects for a wide variety of prestigious and market-leading brands. He’s also a dad, a sea swimmer, a food lover, a novel reader and a Jiu Jitsu enthusiast
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Maria Dominguez
A member of the Image Now team for more than 10 years now, Maria manages everything related to finance and accounts, in addition to generally looking after the team and keeping them supplied with office essentials. In her spare time Maria enjoys running and painting.
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Rory McCormick
With experience across a wide range of environments, Rory is an award-winning designer with an eye for detail, who loves creating brand identities that exist across multiple touch points. When not designing he is rarely bored, with so many interests that we ran out of space.
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Rachel Broaders
A multi-disciplinary designer with expertise in branding, digital design and UX, Rachel enjoys crafting design solutions for clients across multiple sectors. Joining Image Now in 2021, Rachel has since taken up sea swimming (during the warmer months anyway…).
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Paul O’Connell
As Business Development Manager, Paul helps clients identify their needs and opportunities, translating this into a cohesive plan. As Image Now’s resident coffee aficionado, he also ensures we’re in permanent supply of Columbian Dry Roast.
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Sinead Watters
Highly experienced at managing the delivery of a variety of complex projects, Sinead honed both performance and people skills as a professional actor for 10 years. Sinead’s other notable skill is being able to fully recite (or rap) Sugar Hill Gang’s ‘Rapper’s Delight.
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Ellie Stone
With first class honours in Graphic Design Communication, Ellie brings her passion for exceptional branding to every project she works on. When she's not creating world-class brand identities, Ellie loves hiking, rugby and adding to her collection of beer mats.
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Max Kruseman
With accreditation in UX, UI and graphic design. Max brings strong digital capabilities to Image Now, including motion, web, 3D design and HTML. A career in design seems to have been Max’s destiny…his birth announcement card won an ICAD Award.
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