Our longstanding work with Ibec has addressed many challenges over the years. One of the biggest challenges the brand faced was a perceived lack of gravitas and impact in its sector. And so in 2016 we were tasked with a strategic reposition of the organisation to ensure relevance, resonance and ambition in order to increase the organisation’s reach across government and businesses alike.
A strategic review to create a new brand strategy, positioning, vision, identity, tagline and brand guidelines ensued. The dynamic design of the Ibec logo, a spiral motif, or phyllotaxis, hints at Ibec’s member centric ethos and commitment to bringing people together, reflecting the organisation’s renewed ambition.
A high-profile launch event and rollout across a full suite of communication touch points, bolstered the rebrand, elevating the organisation’s reputation and impact as a powerful voice across Irish business. We now work alongside several Ibec teams including brand & marketing, events, and corporate affairs to support their strategic, campaign and graphic design needs as well as acting as brand guardians.