To develop a name, concept and identity for one of the most significant transformational regeneration projects ever undertaken in Dublin, creating a new mixed use and climate resilient urban community.
A name and identity to both embody the grit of the area’s industry and urbanity, but equally represented something at the forefront of innovation. Typefaces were chosen for their digital and physical impact, whilst environmental mockups were integral to bringing the brand to life creatively. The project has established a way of connecting to both local and global audiences, gathering much media attention thanks to the ambition of the project.
As well as a €40m profit, revenue growth within the first year of rebranding and several accolades post-rebrand, new financial services grew by 20% and the latest Brand Empathy Index shows An Post in third position behind only the HSE and An Garda Síochána. The organisation was named Company of the Year in the Irish Times Business Awards 2020 and is ranked number 1 in the most reputable companies and organisations in Ireland.