At a time where commercial change was necessary, An Post sought to re-establish a connection with the modern-day Irish consumer and reposition as a modern, forward-thinking brand, built for a digital age – yet retaining its heritage as a much-loved, Irish institution.

A landmark rebrand presented the opportunity to bring this iconic brand into the digital age with a modern identity driven by the customer’s needs, creating relevance and connection whilst retaining a strong sense of heritage. The response acknowledged both customer experience and commercial aims, to deliver a revitalised identity suitable for rollout across all touchpoints and product types nationwide.

As well as a €40m profit, revenue growth within the first year of rebranding and several accolades post-rebrand, new financial services grew by 20% and the latest Brand Empathy Index shows An Post in third position behind only the HSE and An Garda Síochána. The organisation was named Company of the Year in the Irish Times Business Awards 2020 and is ranked number 1 in the most reputable companies and organisations in Ireland.