Creating the sound of the nation.
Image Now met with RTÉ 2FM over 18 months to create a strategy and territory for the brand to own and live by daily. This territory had to be honest in its appeal and generate a positive change in mindset and appearance. Most importantly, this strategic piece needed to make 2FM a viable brand in the marketplace and a top competitor amongst its peers.
Following this strategic piece, we created a refreshed identity for 2FM that gave the brand greater meaning and substance in-and-outside of radio. The goal was (and continues to be) to develop 2FM as a ‘hub of nourishing information and entertainment’ and create a brand to excite all the senses, not just sound
transforming it from a traditional FM station to a digital DAB media outlet.
Strategy and Insight
Consumer and Category Insight
Business and Brand Insight
Brand Strategy and Framework
Brand Naming and TOV
Brand Activation and Website
Brand Film, Experiential and Video
Brand Implementation and Management Services
Brand Assessment Audits
Brand Implementation Strategy, Planning and Execution
Brand Guidelines and Graphic Assets