Image Now | Madame Tussauds - Nashville

300 years of American Music

Image Now | Madame Tussauds - Nashville


In 2016, Image Now worked with our colleagues in Brighter than the Sun to recreate 300 years of American Musical History in a fully immersive cinema experience.
Our insights team spent 100’s of hours researching references to American culture, geography and musical history.
Over a four month period we reimagined 21 time specific scenes through animatic laying down camera moves, musical cues and story beats.
We recreated American landscapes, period-specific buildings, street dressings, individual period characters along with 100’s of classic cars and vehicles.
Environments were built and lit for both daytime and nighttimes and weather simulated scenes were recreated for various city scenes throughout the decades.

Strategy & Insights

Connected Experience
Film and Motion Graphics