Image Now | daa International

King Khalid International Airport

Image Now | daa International


Terminal 5 at King Khalid International Airport | daa International

The Challenge

Landing the contract for the management and operation of the new terminal 5 at Saudi Arabia's King Khalid International Airport in Riyadh was no small feat for daa International - and Image Now helped them to do it.

The Solution

daa International sought out the support they needed during the bidding process. To prepare daa International for success, we worked to ensure the company’s bidding package would impress on every level. Aiming to strengthen all aspects of the proposed approach, we developed the strategy, a brand proposition, provided copy and layout design and delivered a compelling video. The awarding of the contract followed a competitive tender process which included high-profile airport operators from Europe, Asia and Africa.
The sophisticated bidding package enabled daa International to secure what many consider the most important airport project in the world—and what may prove to be the most lucrative deal in the company’s long history.

The new terminal has a capacity of up to 12 million passengers a year. King Khalid is Saudi's main gateway airport and handled a record 22.3 million passengers last year. The new terminal can accommodate 16 narrow-bodied aircraft or up to eight wide-bodied planes and has 60 check-in desks and 20 self-service check-in positions. It will have about 4,500 sq metres of retail and food outlets and a new car park with spaces for about 3,000 vehicles. The contract comprises all terminal management services at the new facility. daa International will also be responsible for managing all third party tenants such as airport retail and car parking.

The Result
"This is daa International's first airport management contract and our intention is to build on this win by adding further significant contracts in the months and years ahead," commented the company's chief executive Colm Moran.