Image Now | Bolands Quay

Designing Dublin’s Docklands

Image Now | Bolands Quay
Image Now | Bolands Quay


Image Now was delighted to partner with the team on the development of the most anticipated development in the city - Bolands Quay.

Set in the heart of Dublin’s thriving docklands with a unique frontage to the Grand Canal Dock, this exciting new landmark development will transform the Dublin skyline and surrounding urban landscape, taking its place as the city’s most prestigious new corporate address.

The Challenge
The team developed a name and brand identity for the development that will sit with Boland's Mill's along with a number of key brand assets that will successfully communicate the spirit and values of the new development and appeal to both office and residential. An effective communications strategy was key to ensure Boland's Quay put a compelling case forward to attract and persuade investors and tenants to make it their place of business.

The Solution
Image Now built a clear and unifying proposition that captured and expressed the unique advantages that Boland's Quay offers to its stakeholders.

Image Now designed the brand and identity for the redevelopment around the iconic Boland’s Quay, a landmark development in the heart of Dublin’s Docklands. This included bespoke hoarding that protects the site but includes information for locals and renders of the planned buildings. A bespoke logotype was created based on vernacular stencil lettering on the shipping and packing from the area’s time as a working quay.


Brand Strategy
Brand Proposition

Brand Identity
Brand Guidelines
Marketing Suite