Image Now | Bank of Ireland

Strategic Rebrand & Growth

Image Now | Bank of Ireland
Image Now | Bank of Ireland
Image Now | Bank of Ireland
Image Now | Bank of Ireland


Image Now has worked with Bank of Ireland since 2006, working closely with various departments in the Bank, in particular, the brand team, to develop unique and effective design solutions.

In these years, we have worked on various Bank of Ireland projects including brand identity, guidelines, advertising, video, environmental, promotional materials and website design.
Image Now developed the brand identity for Bank of Ireland which has been rolled out and the team finalised brand guidelines for the Group.
As part of the identity development project for Bank of Ireland, Image Now developed numerous designs for in-branch collateral such as posters, brochures, and the branch layout. During the revamp of the Bank of Ireland branches and the development of the Future Branch Model, Image Now worked closely with Bank of Ireland to ensure that the management of the brand in a new retail setting was carefully planned and conducted. The objective of the project was to open up the Grafton Street building to the bank's customers to encourage entrepreneurship and business start-ups while providing ongoing support to their established business customers in an innovative way. The space also enables Bank of Ireland to support community, business, student and social events.
Image Now has also worked on several digital projects with Bank of Ireland.
Bank of Ireland developed a Global Market App which offers its business, corporate and personal customers instant access to business and financial news. Image Now was commissioned to create and produce a live-action demonstration video of the Global Markets App which was uploaded to the website. To support this, we also created an email which was dispatched to the division's customer database outlining the benefits of the new app.
Image Now continues to work with Bank of Ireland offering a holistic approach to their communications needs.


Strategy and Insight
Brand Strategy and Framework
Brand Architecture
Customer Journey Mapping

Brand Identity
Brand Naming and TOV
Brand Activation and Website
Brand Environmental
Brand Film, Experiential and Video

Brand Implementation and Management Services
Brand Assessment Audits
Brand Implementation Strategy, Planning and Execution
Brand Guidelines and Graphic Assets
Brand Guardianship